So you’re ready to take on social media – awesome! But now you’re wondering: “Should I be on Instagram? What about TikTok? Or maybe LinkedIn?” Don’t worry, you’re not alone.

When it comes to choosing platforms, it’s not about being everywhere – it’s about being where it matters. Here’s how to figure it out:

1. Know your audience

Ask yourself: Who are you trying to reach? Teenagers love TikTok, professionals hang out on LinkedIn, and millennials are scrolling Instagram. Your platform choice should match your audience.

2. Consider your content style

Are you into videos? Photos? Long-form writing? Each platform shines in different ways. Instagram is perfect for visuals. TikTok is great for quick, fun videos. Facebook is all about community, and LinkedIn is the go-to for business talk.

3. Think about your goals

Want to build a community? Instagram or Facebook Groups might be best. Trying to position yourself as an expert? LinkedIn could be your stage. Selling products? Pinterest and Instagram are your new best friends.

4. Start small

You don’t need to master every platform at once. Pick one or two that make the most sense for your goals and audience. Learn them well, then expand if you want to.

🎯 My take

Choosing the right platforms isn’t about following trends. It’s about strategy. Focus where your time and energy will make the biggest impact.

Next: Types of Content