So, you’ve decided to dive into social media marketing – awesome choice! But before you start posting reels, designing carousels, or boosting ads, there’s one super important thing to do first: set your goals.

Think of your social media like a road trip. If you don’t know where you’re going, how will you know if you’re on the right road? That’s where goals come in.

🎯 What Do You Want Social Media To Do For You?

Your goals will depend on who you are and what you’re trying to achieve. For example:

• Are you a small business owner?
  → Maybe you want to get more customers or sell more products.
• Are you a content creator or freelancer?
  → You might want to grow your audience or build a personal brand.
• Just starting out?
  → Your goal could simply be to learn how social media works and stay consistent.

Whatever your situation is – there’s no right or wrong goal, but it’s important to pick just one or two to start.

🧭 Your Goals Should Be…

Keep this checklist in mind:

• Simple → Don’t overthink it.
• Clear → Know exactly what you’re aiming for.
• Trackable → You want to know if it’s working or not.

Example goals:

• “Get 200 followers in 3 months”
• “Post 3 times a week for 4 weeks straight”
• “Drive 50 clicks to my website in a month”

These are small, realistic goals to help you build momentum 💪

💬 My Take on It

I see a lot of beginners jump into posting without direction – and that usually leads to burnout or giving up. Setting a goal gives you a purpose and helps you decide what kind of content to post.

You don’t need a whole marketing strategy yet – just know what you want, and we’ll build from there 😊

Next: Understanding your audience