So, you’ve started planning your social media strategy – exciting stuff! 🙌
Now comes the big question: “What should I post?”

Don’t worry, you don’t have to come up with content out of thin air. There are a few key types of content that almost every successful account uses – and you can too.

Let’s break them down 👇

🎓 Educational Content

This is where you teach something.
Think tips, quick tutorials, mini-guides, or answers to common questions. You’re helping your audience learn something new – and they’ll love you for it!

Example:
“How to write a great Instagram caption” or “3 mistakes beginners make with hashtags”

😂 Entertaining Content

Everyone loves a good laugh or something they relate to.
This could be memes, funny reels, trending sounds, or even storytelling posts that show your personality.

Why it works:
It keeps people engaged and reminds them you’re a human, not just a brand.

🛍️ Promotional Content

This is when you talk about your offer: a product, a service, a freebie, or even your new ebook 😉 But the trick? Keep it helpful and not salesy.

Tip:
Try showing the value or results first, then drop the link!

🪞 Behind-the-Scenes Content

Let people peek behind the curtain 🎬
Show your process, your workspace, your tools, or even a day-in-the-life moment.

Why it’s great:
It builds connection and trust – people love seeing the “real” you.

🤳 User-Generated Content (UGC)

This is when your followers or customers create content for you (and tag you).
You simply reshare and add a little thank-you or reaction.

Bonus:
It shows real people enjoying what you do – and that’s the best kind of social proof.

💭 Inspirational Content

Think quotes, short reflections, or even personal wins.
People scroll for encouragement, so give them something to feel good about.

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💬 My Take on It

You don’t need to post every type, every week. Start with just two or three that feel natural to you. Then test, mix, and evolve.

Your feed is a conversation – so keep it real, helpful, and human 💛
And remember: it’s not about being perfect, it’s about showing up consistently.

Next: Creating a Content Plan