If you’ve ever wondered how ads “follow” you around the internet or pop up right when you need them… welcome to the world of online advertising! Let’s break it down into 3 basic types you need to know before you launch your first campaign.

1. Social Media Ads

These are the ones you see while scrolling Instagram, Facebook, TikTok, or LinkedIn. They blend into your feed and often look like regular posts – just with a little “Sponsored” tag.

Good for: Growing your brand, getting engagement, or driving traffic to your site.
✨ Try promoting a post that’s already doing well – it’s more likely to perform.

2. Search Ads

Ever typed something into Google and seen the first few results marked as “Ad”? Yep, those are Search Ads.

Good for: Reaching people who are already searching for what you offer (hello, warm leads!).
✨ Use specific keywords so your ad shows up for the right people.

3. Display Ads

These are the visual ads you see on websites – banners, popups, or little boxes off to the side.

Good for: Brand awareness. People may not click, but they’ll remember you.
✨ Use eye-catching visuals and keep your message super clear.

The fun part? You don’t have to choose just one! You can test, combine, and see what works best for your biz.