Ready to level up your SMM game? Once you start posting and running ads, it’s super important to keep an eye on what’s actually happening behind the scenes.
Tracking the right numbers helps you figure out what’s working, what’s not, and where you can grow faster. Let’s break it down:

📈 Reach

How many people saw your post?
This tells you how far your content is traveling. More reach = more new eyeballs on your brand!

💬 Engagement

Likes, comments, shares, saves – all the good stuff.
High engagement means people like what you’re posting and are willing to interact with it.

👥 Follower Growth

How many new followers did you get?
Tracking this over time helps you see if your strategy is pulling in the right crowd.

🖱️ Click-Through Rate (CTR)

If you’re sharing links (like to your website or shop), CTR shows how many people actually clicked. A low CTR? Might need a stronger call to action or better targeting!

🎯 Conversion Rate

This is when someone actually does what you wanted – like signing up, buying, or downloading. Not just looking, but taking action. That’s gold!

📊 Cost Per Result (for ads)

If you’re running paid ads, you wanna know how much each click, signup, or sale is costing you. Lower cost = better optimized ads = happy you!