Once you start tracking analytics, you’ll hear a lot about KPIs – Key Performance Indicators. Think of KPIs like the checkpoints on your road to success. They tell you if you’re heading in the right direction or if you need to make a turn.

KPIs help you stay focused.
Without them, it’s easy to get lost in all the numbers. So, how do you set the right ones?

👉 Pick what matters.
Are you trying to grow followers? Boost engagement? Get more website clicks? Choose 1-3 goals that matter most right now.

👉 Make it measurable.
Instead of saying “I want more engagement”, say “I want a 10% increase in comments by the end of the month”.

👉 Keep it simple.
You don’t need 20 KPIs. Just a few strong ones will give you a clear picture.

🌟 My advice: Start small, adjust as you grow. Your first KPIs don’t have to be perfect – they just have to get you moving!