Let’s catch up on what’s new in the world of social media this week. Here’s what’s happening and how you can use it to grow smarter and stay ahead.

📌 Meta Updates

1. New “Email Delivery” Setting for Lead Ads
Meta introduced an “Email Delivery” option for lead-generation campaigns. Now, you can send leads directly to your inbox without extra tools.
👉 Great for small businesses wanting to respond quickly to new leads.

2. “Text Tone” Branding Element
A new feature allows you to set a consistent tone for your ad text, helping maintain brand voice across campaigns.
👉 Use this to keep your messaging aligned with your brand personality.

3. Auto-Added UTM Parameters
Meta now automatically adds UTM tracking codes to your ads, making it easier to track performance in analytics tools.
👉 Ensure your analytics setup is ready to capture this data for better insights.

📌 Instagram Updates

1. “Draw Yours” Sticker in Stories
Instagram is testing a new interactive sticker called “Draw Yours,” encouraging more engagement in Stories.
👉 Use this to prompt your audience to share their own experiences related to your content.

2. “Monthly Recap” Feature
A new feature under testing provides users with a monthly summary of their activity.
👉 Reflect on your content performance and plan future posts accordingly.

3. “Locked Posts” Feature
Instagram is experimenting with posts that can only be viewed by selected followers.
👉 Consider using this for exclusive content to reward your most engaged followers.

4. New Fonts for Reels
Fresh font options are now available for Reels, allowing more creative expression.
👉 Experiment with these to make your Reels stand out.

5. Share Reels to WhatsApp Status
You can now share your Instagram Reels directly to your WhatsApp status.
👉 Cross-promote your content to reach a broader audience.

6. “Reply with a Reel” Feature
A new engagement option lets users reply to posts with a Reel.
👉 Encourage your audience to create content in response to your posts.

📌 Facebook Updates

1. New Story Stickers
Facebook has launched new stickers for Stories, enhancing creative options.
👉 Use these to make your Stories more engaging and interactive.

2. Showcase Other Social Profiles
You can now display your TikTok, YouTube, and Instagram profiles on Facebook.
👉 Link your profiles to guide your audience to your other content platforms.

3. “Thoughts” Sticker on iOS
A new sticker allows users to share quick thoughts in Stories.
👉 Use this for spontaneous updates or prompts to your audience.

📌 YouTube Updates

1. Age Restrictions for Graphic Content
YouTube is implementing stricter age restrictions for content with violence or graphic scenes.
👉 Review your content to ensure it complies with the new guidelines to avoid age restrictions.

📌 LinkedIn Updates

1. Video Trends Feature
LinkedIn is testing a feature that allows users to add video responses to trending topics.
👉 Engage with trending discussions to increase visibility and showcase expertise.

2. MP4 Attachments in Messages
You can now send MP4 video files directly in LinkedIn messages.
👉 Use this to share personalized video messages or content with your connections.

📌 Mental Health Awareness Campaign

#SpeakYourMIND Challenge
The Ice Bucket Challenge is back, now focusing on mental health awareness. Participants share videos to reduce stigma and promote mental well-being.
👉 Join the movement to show your support and connect with your audience on important issues.